Straight-talking SEO, copywriting that converts, and content direction with momentum.
Trusted by 100+ Clients
That’s the question I get asked most as a UK copywriter, content strategies, and messaging consultant.
Not whether the design is nice.
Not whether another blog post will magically fix everything.
And not whether throwing money at ads will solve the problem.
It’s why the website isn’t bringing in the right enquiries, sales, or clients.
Because when your website isn’t doing its job, your business feels it.
So you figure your website’s broken, spend hours creating Instagram content and hand over thousands of pounds to Google Ads because something’s gotta give.
That’s where I come in.
I look at what’s really stopping your website from performing — from weak messaging and underpowered copy to missed SEO opportunities and unclear content direction — then build a strategy to help the right people find you, trust you, and choose you.
While I’m based in Northamptonshire, I offer my services across the UK, Europe, and further afield.
I’ve built three tiers of support designed to meet your needs at every stage of your journey.
For when you’ve got the skills, but you just need the roadmap.
Get actionable website visibility audits and step-by-step content strategies that let you keep total control of your business while knowing exactly what to do next.
Disclaimer: The Hannah O’Neill DIY experience is in no way reminiscent of trying to assemble IKEA flat-pack furniture. You won’t throw your laptop at the wall. I promise.
For when you’re doing the work yourself but want expert guidance along the way.
If you’re improving your website yourself but want expert guidance as you go, this is where we work together. I help you figure out what’s holding the site back, what to prioritise next, and how to strengthen your messaging, on-page SEO, copy, and content direction.
Book a one-off session for focused advice, or a block of sessions for ongoing support while you implement.
For when you’re done second-guessing every word on the page
If your website sounds vague, flat, or disconnected from the quality of what you actually do, I’ll fix that. This is done-for-you copywriting and messaging support for businesses that need clearer positioning, sharper website copy, and pages that actually help people trust you and take action.
Whether you need a homepage rewrite, stronger service pages, or messaging that finally reflects the value of what you offer, I turn strategy into words that sound like you and work harder for your business.
You’re not just competing with other businesses. You’re competing with AI-generated content, constantly shifting markets, and people who expect more before they buy.
That means a few decent lines on a homepage won’t cut it anymore. Your words need to do more. They need to speak to the right people, make your value obvious, and show why your business is worth choosing.
Ambition doesn’t mean massive budgets. Whether you’re a solopreneur, a local business, a growing agency, or an established brand, it’s about wanting more for your business — and refusing to let something brilliant get buried under vague messaging, generic content, and AI noise.
I don’t just fill pages with words and hope for the best. I look at what your audience needs to hear, what your website is missing, and what’s stopping it from doing its job — then build from there.
No generic templates. No recycled advice. No AI-flavoured copy that could belong to anyone. Everything is shaped around your business, your audience, and the way you actually want to grow.
Whether you want a DIY audit, strategic consultancy, or done-for-you copywriting, you can get the right level of support without being pushed into a package that doesn’t fit.
You won’t leave with vague ideas and a longer to-do list. You’ll know what needs to change, why it matters, and what to do next — with advice that’s practical, focused, and grounded in what will actually move things forward.
Choose whether you want to DIY it, or access more intensive support. I also offer a free 15 minute intro call.
I audit your website, get to know your audience and find the gaps your competitors have left. This is the foundational work before building your website growth strategy.
I track performance and optimise as we go. You'll always know what's working and why.
Completely flexible. You pick and choose when you need me — no pressure, no lock-in, ever.
These people chose me as their UK copywriter and consultant. They didn’t regret it.
Whether you need a one-off audit and strategy, or an ongoing partner, let’s have a straightforward conversation about what would actually help your business.
I specialise in helping my clients figure out why their website isn’t working and bringing in enquiries/sales. This could be looking at your SEO strategy, assessing the messaging, or reviewing your content strategy.
Absolutely! I work with businesses across the UK and further afield. In my 10+ years of experience, I’ve supported clients in Canada, the Netherlands, Australia, and the US.
I’m an on-page SEO specialist, which means I focus on the things your audience can see. This includes your website’s navigation and structure, internal links, meta descriptions, meta titles, and your content.
However, I’m also highly skilled in local SEO and can offer off-page SEO support. In terms of technical SEO, I have partnerships in place that enable me to offer full-service support.
It depends on the type of audit you choose. Some focus more on your website’s technical features, such as speed and responsiveness.
My website audits focus on both the baseline metrics and heuristic research. This includes what visitors experience when they click on your page, where you’re losing them, and whether the content resonates.
It’s a full look at everything that defines your online presence. .
I work with a range of businesses, including independent businesses, solopreneurs, local service providers and retailers, freelancers, Ecommerce brands, and agencies that require some extra support.
I’m an organic marketing specialist and copywriter based in Northampton, but I support clients worldwide.
No — and be cautious of anyone who says they can. What I can promise: strategic keyword research, realistic high-intent targeting, SEO best practices, transparent reporting, and ongoing optimisation.
Results come from consistent, strategic work. Not empty promises.
My audits and content strategies are designed to be DIY services, which means I diagnose the problems and create the strategy, then you implement.
If you want a one-off strategy session or ongoing support, my consultancy services are designed for that. Then we have copywriting and messaging support, which is where I handle the strategy and implementation.
My website audit costs £97, while my consultancy services cost £70 an hour – but I do offer block sessions.
Copywriting costs depend on the project and whether you require website copywriting or conversion copywriting.
Once I understand the scope, I’ll give you a quote.
