Breda Morrissey is an online counsellor supporting clients across Ireland and the UK — helping people navigate anxiety, depression, low confidence, fertility struggles, relationship difficulties, and more.
She’s warm, qualified, and genuinely good at what she does. Her website reflected that. But it wasn’t getting found.
“Hannah clearly explained what was and wasn’t working. She made everything feel far less overwhelming.” — Breda Morrissey
Breda’s website had real strengths — the tone was caring and calm, the writing was supportive rather than clinical, and anyone who landed on it could feel they were in safe hands.
The problem was that not enough people were landing on it.
Despite offering specialist support across multiple areas, Breda’s site wasn’t showing up when the people who needed her most went searching. The visibility simply wasn’t there.
After carrying out a full SEO audit, the issue became clear. It wasn’t her tone. It wasn’t her experience. It wasn’t her offer.
It was structure.
Her services — anxiety counselling, depression support, fertility counselling, self-confidence work, relationship counselling — were grouped together rather than given dedicated space. For a visitor, it made the journey unclear. For Google, it created confusion about what each page was actually about.
And when Google is confused, it doesn’t rank you.
Broad pages = Google confusion = low visibility. Specific pages = Google clarity = better rankings.
That single structural issue was the most important thing standing between Breda and the clients searching for her every day.
Working from the audit findings, I built a complete strategic roadmap covering every layer of the website.
A clear, jargon-free review of what was holding the site back — identifying the structural gaps, the keyword opportunities, and the changes that would make the biggest difference first. Written to be understood, not to impress.
A complete site architecture recommendation built around Breda’s core services — giving each one its own dedicated page, its own keyword focus, and its own clear path for visitors to follow.
The new structure moved from broad, grouped content to a clean hub-and-spoke model:
A detailed brief for the homepage rewrite — covering headings, intro copy, service section structure, approach section, and FAQs. Every element written with Breda’s audience in mind, with the right keywords woven in naturally so it works for both Google and the real person reading it.
Full briefs for the anxiety and depression service pages — covering headings, copy direction, keyword integration, trust-building sections, and CTAs. Each page designed to speak directly to someone experiencing that specific struggle, rather than offering a broad overview of counselling.
A pillar and supporting page content framework showing Breda exactly how to build long-term organic visibility — starting with high-impact core pages and growing outward with supporting content. Including a fully mapped anxiety content cluster with keyword research and internal linking guidance.
“Hannah helped me enormously with the SEO for my website, redesigned and improved several pages, and clearly explained what was and wasn’t working. She made everything feel far less overwhelming.”
A website can be warm, professional, and full of genuine expertise — and still be almost invisible online.
The problem is rarely the quality of the work. It’s almost always the structure around it. That’s exactly what the Get Found Audit is designed to find — before it costs you another month of missed enquiries.
Working from the audit findings, I built a complete strategic roadmap covering every layer of the website.
A clear, jargon-free review of what was holding the site back — identifying the structural gaps, the keyword opportunities, and the changes that would make the biggest difference first. Written to be understood, not to impress.
A complete site architecture recommendation built around Breda’s core services — giving each one its own dedicated page, its own keyword focus, and its own clear path for visitors to follow.
The new structure moved from broad, grouped content to a clean hub-and-spoke model:
A detailed brief for the homepage rewrite — covering headings, intro copy, service section structure, approach section, and FAQs.
Every element written with Breda’s audience in mind, with the right keywords woven in naturally so it works for both Google and the real person reading it.
Full briefs for the anxiety and depression service pages — covering headings, copy direction, keyword integration, trust-building sections, and CTAs.
Each page designed to speak directly to someone experiencing that specific struggle, rather than offering a broad overview of counselling.
A pillar and supporting page content framework showing Breda exactly how to build long-term organic visibility — starting with high-impact core pages and growing outward with supporting content.
Including a fully mapped anxiety content cluster with keyword research and internal linking guidance.
