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HOW I GOT HERE
Ten years ago, I walked away from a long-term admin career because I wanted more. I wanted the independence to build a life I loved and the freedom to be creative every day.
What started as a natural move into copywriting quickly evolved when I discovered SEO. I realised that pretty words aren’t enough — you need a foundation. That’s where I found my calling: the space where creativity meets deep strategy.
Since then, I’ve worked with brands and businesses across the world, secured top-tier rankings, and delivered 400%+ organic growth for clients across a range of industries — from Pharmacy Online and Orangeries UK to Emma Sleep.
Oh, and I’m also neurodiverse. My Level 1 Autism means I notice things that others often miss. Then I have a sprinkling of ADHD for creative brain power.
Most importantly, it means I’m not about becoming an Instagram influencer or learning the next TikTok dance.
I love getting my head down, and finding out everything I possibly can about your website, audience, and the competition.
I work directly with you. Always.
It’s really annoying when you think you’re working with someone, they promise you the world, then you find out there’s an entire team behind that promise, and you don’t know who you’re actually dealing with each day.
As a freelance copywriter, messaging consultant and on-page SEO specialist, I run my own show.
No outsourcing to cheap juniors, no trapping you in a complex onboarding tunnel where you can’t see daylight, and no false promises.
