Facebook Linkedin Instagram
  • GET TO KNOW ME

Small Business Copywriting & Content Strategy

I'm on a mission to ban blank screen syndrome. Are you with me?

Because sounding like everyone else isn’t a strategy. The right words get you found, build trust, and turn visitors into clients — without you having to figure it out alone.

If You Need Help, Get A Consultation

Get Started

You didn't start your business to become a copywriter. I get it.

Every time it came to calculating my taxes, I’d sit staring at numbers until even vacuuming seemed like a welcome treat. What did I do? I got an accountant.

We all have our thang. Yours might be creating something delicious, sharing your expertise as a coach, fixing things people can’t fix themselves, or making someone’s day just a little easier. Mine just happens to be copywriting — and I’ve been doing it for over 10 years.

I’ve worked with international brands and independent businesses across the world. And, if I do say so myself — I’m pretty damn good at it.

So here’s what I’m thinking: you stick to what you do best, and I’ll handle the words. Deal?

Small Businesses Need Great Copywriting

Your website is designed to perfection. Your LinkedIn profile is professional with just the right hint of personality. Your Instagram graphics put influencers to shame.

But despite all of this, you’re not connecting with your audience.

They know you exist. They understand what you do. But right now you’re one option on a list of many.

Copywriting isn’t about nice words or pretty statements. It’s what takes you from one of many to the only option.


When you have the right words, you stop worrying about the competition. You stop chasing clients. Instead, you’ve carved out a space where your ideal clients — the ones you actually want to work with — find you, understand you, and choose you.

What working with me looks like:

Your website stops being ignored

one client saw their organic traffic jump by 420% after I rewrote their site. Suddenly, Google knew they existed.

Visitors actually become clients

a 65% increase in conversions isn't magic. It's what happens when your copy speaks to the right people in the right way.

Your emails get opened and clicked

industry average open rates sit around 20%. My clients regularly see 35–45%, because their emails sound like a human wrote them.

You start ranking for the terms that matter

12,500+ keywords might sound like a vanity metric. But when those keywords are what your ideal clients are searching for, it means more leads, more bookings, more sales.

The difference? Copy that connects, not just converts.

  • THE ANTI-AGENCY APPROACH

Three ways to get found, trusted, and chosen.

I’ve built three tiers of support designed to meet independent businesses at every stage — no upsells, no tie-ins, no hassle.

  • Get Found

The Stand Out Bundle — £597

You know you’re different. So why does your marketing sound exactly like everyone else’s?

Most independent businesses fall into one of two traps. Either they sound like everyone else, or they know exactly what makes them great but have no idea how to turn that into consistent content that actually gets found. The Stand Out Bundle solves both — in the right order.

Start Here

Find Your Edge: Nail your messaging first.

Brand positioning isn’t about being the best. It’s about being different in a way that actually matters to the right people. Find Your Edge gives you everything you need to stop blending in and start being the obvious choice.

  • Competitor messaging analysis (3–5 competitors)
  • Your unique positioning framework
  • Messaging template library — homepage, about page, services, email and social voice guidelines
  • One week of email support
 

The 3-Month Content Authority System: Then build on it.

You know consistent content is the key to growth. But every time you sit down to create something, you freeze. What should you write about? Which keywords actually matter? How do you turn one idea into weeks of content?

The difference between businesses that succeed with content and those that don’t isn’t talent. It’s having a plan.

  • 12 blog post titles + SEO keywords + detailed content briefs
  • 36 social media post ideas + caption templates
  • Keyword research report and content themes
  • Internal linking strategy so Google finds and ranks your content

From generic to found, trusted, and chosen — £597.

Purchased separately these would cost £694. Together, £597. But honestly, they work best in sequence anyway.

  • Build Trust

Website Starter — £400

Get your core pages written and ready to convert.

Start Here

Your website is often the first impression potential clients get of your business. Make it count.

The Website Starter gives you professionally written copy for your most important pages — so visitors understand what you do, why you’re different, and how to work with you.

 

What’s included:

  • Homepage copy
  • About page — your story, your values, why clients should trust you
  • 1 service page — benefit-driven copy that sells
  • SEO keyword integration
  • 2 rounds of revisions

 

This is for you if:

  • You’re launching a new website and need professional copy from the start
  • You’re building your own site and need the words sorted
  • Your current copy is bland and you know it’s costing you clients
  • You want to sound professional without sounding corporate
  • Get Chosen

Website Overhaul — £1,000

Complete website refresh — every page rewritten for conversion.

Start Here

Your website looks good. But the copy? It’s not doing you any favours.

The Website Overhaul is a complete rewrite of your core pages. No more generic copy. No more awkward phrasing. Just clear, persuasive messaging that converts.

 

What’s included:

  • Homepage copy
  • About page — build trust and connection
  • Up to 5 service pages — benefit-focused, conversion-driven
  • Contact page optimisation
  • SEO keyword strategy
  • Brand voice guidelines so all your future copy stays consistent
  • 3 rounds of revisions

 

This is for you if:

  • Your website copy is outdated and no longer reflects your business
  • You’re getting traffic but visitors aren’t converting
  • Your messaging feels generic and you’re blending in with competitors
  • You’re ready for a professional refresh that drives real results
  • Get Chosen

The Conversion Package — £450

Email sequences, landing pages, and sales copy that actually converts.

Start Here

You’re launching something new. Running a campaign. Building an email funnel. And you need copy that sells — not just sounds nice.

 

Choose one option:

Option A — 1 email sequence (5–7 emails) + 2 landing pages Option B — 3 email campaigns or sequences Option C — 3 landing pages Option D — 1 long-form sales page + 1 email sequence (3–5 emails)

 

What’s included across all options:

  • Strategic messaging and structure
  • Subject lines and CTAs optimised for conversions
  • Persuasive, benefit-driven copy
  • SEO integration where applicable
  • 2 rounds of revisions

 

This is for you if:

  • You’re launching a new product, service, or offer
  • You need email funnels that nurture subscribers into buyers
  • You want sales copy that feels authentic — not pushy
  • Client Wins

Don't take my word for it.

See how businesses thrive with Digipro’s innovative strategies and exceptional results.

Candidly

"Hannah is a fantastic copywriter with a strong understanding of SEO. We would highly recommend her for any writing tasks."

Volkan Kaya Sample Digital Lab

"Hannah has a real talent for cutting through the noise and getting to the heart of what a business needs. I wouldn't hesitate to recommend her to any small business owner ready to see real results."

Ready to grow on your terms?

Whether you need a one-off audit or an ongoing marketing partner, let’s have a straightforward conversation about what would actually help your business.

GET IN TOUCH

Or reach me directly:

info@hannahoneillmarketing.com

+44 780 792 0955

  • Common Questions

FAQS

How quickly will I receive my copy?

It depends on what you book — but I’ll always give you a clear timeline upfront. Website Starter, Overhaul, and Conversion Package: 7–10 business days from receiving your brief. I don’t rush copy just to tick a box. You’re not paying for a template — you’re investing in strategic, thoughtful work that’s planned first and written second. That’s how I get results.

Revisions are part of the process — not an awkward add-on. One-off packages include 2–3 rounds. If something doesn’t feel right, I’ll refine it until it sounds like you and converts like it should.

I work with independent businesses across all sectors — coaches, consultants, therapists, trades, care providers, financial services, and more. If you sell expertise, guidance, or a service and want strategic copy that gets results, I can help. I don’t work with cryptocurrency, cybersecurity, or businesses that exploit animals.

Yes — and not the robotic kind. Every website project includes keyword research and SEO integration. I research what your audience is actually searching for, then weave those terms naturally into your copy. So you rank on Google. And when people land on your site? They convert.

 You wouldn’t be the first. I’ll review what’s been done and tell you honestly what’s missing. No judgement, no unnecessary upsells.

Yes — I work with clients in the US, Canada, Europe, and Australia. Good strategy isn’t location-dependent.

  • Ready to find the right words?

Whether you need a content plan, a full website rewrite, or something in between — let’s figure out what’s right for your business.

Get in touch
Designed by Cheap Website Designer – providing affordable web design services