Content Strategy Services

A Winning Plan to Attract, Engage, and Convert

Did you know that 51% of content consumption comes from organic traffic?

That means half of your potential customers are actively looking for you. But if your content isn’t strategically planned, they won’t find you—your competitors will.

You’ve invested in social media campaigns, paid ads, and blog content. But if the results aren’t there, the problem is clear: you don’t have a solid content strategy.

That’s where I come in.

I create data-driven content strategies that increase organic visibility, engage your audience, and turn visitors into loyal customers.

Why a Content Strategy Matters

Consumers are more informed than ever. Posting random blog articles stuffed with keywords won’t cut it. You need a well-researched, audience-focused strategy that aligns with your business goals.

Struggling to rank on Google? I’ll help you fix that.
Not getting leads from your content? Let’s change that.
Wasting time on content that doesn’t perform? I’ll make sure every piece serves a purpose.

Why Work With Me?

Freelance Expertise, No Agency Overheads – Get high-quality content strategy at a fraction of the price of big agencies.

Tailored To Your Business – No generic templates. Every strategy is custom-built for your brand and industry.

Results-Driven Approach – I focus on strategies that generate traffic, engagement, and sales—not just ‘content for the sake of content’.

My Content Strategy Services Include:

  • Content Audit

    A deep dive into your current content to assess its effectiveness. I’ll identify gaps, weaknesses, and opportunities to improve SEO, engagement, and conversion rates.

  • Audience & Competitor Research

    I don’t just look at surface-level data—I go deep. I’ll uncover what your competitors are missing and find the best way for your brand to stand out.

  • Content Planning

    A clear, actionable roadmap with SEO-optimised content ideas designed to engage your target audience and push them toward action.

  • Keyword Strategy

    Forget outdated keyword stuffing. I focus on high-intent keywords that match what your customers are actively searching for.

  • Tone of Voice & Messaging

    Your content should sound like you—not a carbon copy of your competitors. I’ll help refine your brand’s voice so it resonates with your audience.

  • Analysis and Reporting

    Measure, Learn, Optimise Numbers don’t lie, and I use them to refine your strategy. I’ll provide detailed performance reports, showing what’s working and where to improve.

Get A Quote

 FAQs

  • Copywriters specialise in creating written content for various marketing channels, including advertising, social media and website copy. Our primary role is crafting persuasive text that effectively removes doubts and communicates your brand's message. 

    Website copywriters have to ensure our copy maintains originality and engaging features while also focusing on optimisation. The process is complex and requires specialist knowledge. 

    However, when done right, it results in more traffic and visitors that turn into customers. 

  • Absolutely. Copywriting can speak for your brand, saving you time and money on lead generation. When you secure an organic presence, people will naturally come to your website, giving you a great chance to turn them into customers. 

    Research shows that copywriting can save businesses £1000s on more expensive marketing techniques - but only if a professional handles the project. 

    Once you solidify your brand's message, it's easier to resonate with your audience and gain a stronghold in your industry. 

  • Great copywriting is both an art form and a professional skill. Sure, many people can write - but that doesn't mean they know how to connect with your audience and strike the right balance between originality and strategy. 

    Professional copywriters like myself work with clients in all niches, helping them move up the search engine results page and grow a successful business. Unless you're an expert, investing in website copywriter services is best, as professionals like myself can give you a long-term strategy. 

  • I pride myself on offering a cost-effective service for clients - but I'm not cheap. While cheap writers seem like a good idea, they lack the expertise to give you a solid online presence. 

    You might save money initially, but you'll spend more in the long run. Once I learn about your website and goals, I'll generate a free quote so you'll know exactly how much my copywriting service costs. 

    In general, I charge £30 an hour, and will issue a quote based on the hours it will take me to complete the project. 

  • I'm a Northamptonshire-based copywriter who offers services across the UK, USA, Canada, Australia and Ireland.

  • Yes, I offer retainer-based copywriting services. This is a great option for businesses that need consistent content creation. We can tailor a retainer package to fit your specific needs and budget, ensuring you have dedicated copywriting support whenever you need it.

Let’s Work Together

Looking for expert website copywriting, content strategy, or digital marketing support? Let’s chat!