The average UK business can expect to spend anything from £700 to £3,500 for a full website rewrite, depending on the copywriter’s rates, and the scope of your project.
Experienced copywriters generally charge between £60-£100 and over an hour, but that doesn’t just include writing time; it also focuses on research, planning, edits, and revisions.
So, there’s the short answer for you, but what you spend is only part of the story.
The true cost of website copywriting services boils down to whether you’re paying for words, or thinking. And, most importantly, how the amount you spend initially translates into long-term ROI.
In this guide I’ll cover everything you need to know about the cost of website copywriting in the UK.
How Much Do Copywriters Charge?
Copywriters typically use three pricing models: by time, per project, or by page. Here are the average rates based on the 2026 ProCopywriters Survey:
| What you’re buying | Typical UK range (2026) |
| Basic page (homepage, simple brochure page) | £150 – £500 |
| Conversion-focused service page | £350 – £800 |
| Landing page | £300 – £2,000 |
| Blog post (1,000 words) | £250 – £1,000 |
| About page / “getting prospects to trust you” page | £200 – £600 |
| Full website copy — 5 pages (strategy-led, with SEO) | £1,200 – £4,000+ |
| Full rebrand / complex site with messaging framework | £3,500 – £6,000+ |
| Hourly rate (experienced copywriter) | £60 – £100 |
| Day rate (2026 UK average, ProCopywriters survey) | ~£440 median / ~£465–£485 average |
However, these rates only tell a small part of the story, because it really depends on what you’re getting.
The Price Per Word Model
There was a time when copywriters based their pricing on a rate per word, and some still do. But, what I will say here is that while this can seem cheaper, there’s a distinct problem with this model.
When someone prices per word, they’re not factoring in the research, SEO, consumer psychology, and other factors that contribute towards copywriting that generates measurable results.
It’s like a mechanic charging for parts only, or a doctor prescribing medication without performing a full assessment.
For this reason many experienced copywriters (including myself) don’t operate on this pricing model.
What Do Copywriting Rates Include?
It’s important to remember that when you pay an expert copywriter, you’re not just getting words on a page, you’re getting the following:
- Research: A detailed analysis of your audience, competitors, and any gaps in your market. This takes time, but without research, we’re essentially writing blind.
- Messaging and Positioning: Who are you for? What makes you different? Why should your target audience choose you instead of your competitors? Without messaging and positioning you’ve got words on a page, but no real competitive advantage.
- Structure: Determining how each component of your website leads visitors through the purchasing process.
- Tone of Voice: Messaging and positioning define your brand’s identity, but tone of voice determines how it communicates. Another vital part of your website copywriting strategy, as the right tone establishes how your target audience views you.
- SEO: You can have the best website copy imaginable, but without SEO, nobody
Why the price range is so huge (and it’s not what you think)
Here’s the honest version. Copywriting isn’t priced by the word, and it’s not priced by “how long it takes to type”. It’s priced by how much work happens before any typing — and that’s where the spread comes from.
What’s inside an expensive quote (that the cheap one’s missing):
- Messaging & positioning — the interviews, the “who are you really for?”, the “what makes you different” work that happens before a single sentence is written. This is the single biggest driver of both price and results.
- Research — your competitors, your customers’ actual language, the words people search for. Give a copywriter a thin brief and you’re paying (one way or another) for them to build the brief themselves.
- Structure — how the homepage leads someone through “what you do → why it matters → why you → what to do next”. That’s conversion architecture, not grammar.
- Tone of voice work — making the copy sound like you, not like a templated version of everyone else.
- SEO, built in — keyword targeting, headings, meta titles and descriptions, internal linking. Done properly it’s part of the thinking, not an optional extra.
- Revisions — how many rounds are included, and what a “round” actually covers.
- Experience — 10 years of knowing how to ask the right questions in one call instead of five. You’re paying for the shortcut.
That’s the real divide. You’re not comparing “cheap copywriter” and “expensive copywriter” — you’re comparing someone writing your words and someone fixing what your words need to do.
A practical budget guide by business stage
| Where your business is | Realistic budget | What that should get you |
| Early-stage / getting started | £1,000 – £1,800 | Clear, honest copy that says what you do without the waffle. Basic structure, light strategy |
| Growing and ready to convert | £1,800 – £3,500 | Positioning, conversion-focused service pages, SEO foundations — copy that pulls its weight |
| Established, repositioning / rebranding | £3,500 – £6,000+ | Full messaging framework, tone of voice, SEO integration, room for stakeholder alignment and iterations |
These aren’t made up — they track the 2026 UK guides and, in my experience, they’re about right. Spend a bit more than feels comfortable on the thinking stage and waste a lot less later on redoing the words.
The bottom line
Website copywriting in the UK costs anywhere from about £150 for a simple page to £3,500+ for a full, strategy-led site. The price range isn’t the story — what’s inside the quote is.
You’re not paying for words. You’re paying for clarity, positioning, and copy that turns curiosity into an enquiry. The words are just where that shows up.
If you’d like a straight answer on what your website needs (and what it would cost — I quote on scope, not off a price list), let’s have that conversation. I’ll tell you honestly whether a full rewrite is even what you need, or whether a sharper message on two pages will do more.