AI Copy vs Human Copy: The 10 Round Showdown
AI is everywhere. It’s impossible to ignore it, and even though some of us roll our eyes at it, nobody can deny that it’s pretty damn impressive. Artificial intelligence is making it easier than ever to search for information, understand complex information, and get stuff done. I’ll be the first to admit that I use […]
Why You Shouldn’t Trust AI Detectors
A few weeks ago, I was working with a client. They needed website copy and asked me to create the service pages. So, I researched their competitors, got into their target audience’s heads, and created conversion-focused copy. Then the client came back to me. Here’s how it went: Client: I’ve run the copy through Originality […]
SEO For Small Business Owners: The Beginners Guide
Small businesses face a lot of competition, and trying to get your business seen and heard can feel like David battling Goliath. But, with the right SEO strategy, you can appear in the search engine results when people are actively seeking your products or services. In this guide, I’m going to cover some essential small […]
Social Media Marketing for Small Businesses: The Complete Guide
As a small business, you probably feel like you’re struggling to get seen and be heard. Social media for small businesses is one of the best ways to connect with your target audience, develop a consistent brand identity, and turn engagement into sales. In this guide, I’ll cover everything you need to know about social […]
How To Do A Website Audit: Step-By-Step
A website audit is a full check-up for your site. It looks at what’s happening behind the scenes (SEO and tech stuff), how your content’s performing, and how real people experience your site. The goal? To spot what’s slowing you down, hurting visibility, or leaking conversions. Your website might look fine…but is it doing its […]
The Best Marketing Strategies for Small Business Growth
Did you know that 20% of businesses fail in their first year? A massive 50% fail within three years. Growing a business isn’t easy, but small business owners often face more challenges due to budget restrictions and a lack of resources. If you’re a small business owner, you probably feel like you’re wearing multiple hats at […]