Small Business Copywriting: How to Write Copy That Wins More Customers
Do I need small business copywriting? You’ve probably asked yourself that loads of times. And the answer will always be a big fat YES. You absolutely need it, because as a small business, words and messaging are your secret weapon. They humanise your company, connect with your ideal customers, and increase the number of website […]
SEO vs PPC: Which One Actually Makes Sense for Your Small Business?
If you’ve spent five minutes researching marketing, you’ve hit this fork in the road: SEO or PPC? Everyone has an opinion. Some swear paid ads are the only thing that moves the needle. Others will tell you SEO is the only strategy worth your time. Neither camp is being fully honest with you. Here’s the […]
How to Choose an SEO Consultant: UK Guide
How many emails do you get a month from freelance SEO consultants promising to get you to the top of Google in a month? Probably too many to count. And I bet they all end up in your spam folder, right? Good! As a freelance SEO expert for small businesses, I’m definitely not saying you […]
How Much Does a Marketing Consultant Cost? UK Guide
Wondering how much a marketing consultant costs in the UK? The fact is, there’s no “average” rate as the amount you’ll spend depends on multiple factors, including the level of support you need and the size of your business. I’ll break down everything you need to know in this guide, including the types of consultants, […]
How to Get More Enquiries From Your Website
Here’s something that surprises a lot of business owners: getting more enquiries usually has nothing to do with adding more pages, doing a redesign, or driving more traffic to your site. It almost always comes down to one thing — does your website make the right person think, “okay, this is for me” within a […]
Local SEO For Small Businesses: The Beginner’s Guide
Local SEO for small businesses isn’t a luxury; it’s a priority, because it connects you with people in your local community. However, search engines like Google and Bing are ultra-competitive, and even small local businesses struggle to stand out. That’s where local SEO becomes your go-to strategy. If you want to reach more people […]
AI Copywriting: What It Can and Can’t Do For Your Business
Small businesses face a lot of challenges. From competing with smaller budgets to handling every aspect of your marketing, it’s easy to feel overwhelmed – especially when it comes to creating website copy and blog posts. AI copywriting tools promise to deliver speed and flexibility. Can they save you hours? Absolutely. Are they worth it? […]
How to Write A Blog Post That Ranks: The Step-by-Step Guide
Blogging is still one of the best ways to build an organic presence and attract people to your website. Whether you want to start a blog for a niche website or increase your company’s presence, content marketing is an affordable way to get results. In my 10 years as a freelance writer, I’ve written more […]
What is SEO Writing? Top Tips For Creating SEO-Friendly Content
Whether you’re a writer just starting or a business owner battling in a competitive space, one thing’s for sure: you need to know SEO copywriting. What is SEO writing? It’s a powerful marketing technique that combines SEO and copywriting to enhance organic visibility and turn casual readers into loyal, qualified leads. When combined correctly, SEO […]
5 Tell-Tale Signs Your Copy Was Written By AI
Tell me something; when did you last read your website? Not skim it or give it a quick scroll on your mobile, but actually read it? I’m talking about how a client would read your website. If you haven’t, leave this post for now and go do it. Trust me, you’ll thank me for it […]