Local SEO: Small Business Guide
If you have a small business, your main priority should be connecting with people in your local community. One of the most effective (and affordable) ways to do this is by leveraging the power of local SEO. However, search engines like Google and Bing are ultra-competitive, and even small local businesses struggle to stand out. […]
AI Copywriting: What It Can and Can’t Do For Your Business
Small businesses face a lot of challenges. From competing with smaller budgets to handling every aspect of your marketing, it’s easy to feel overwhelmed – especially when it comes to creating website copy and blog posts. AI copywriting tools promise to deliver speed and flexibility. Can they save you hours? Absolutely. Are they worth it? […]
How to Write A Blog Post That Ranks: The Step-by-Step Guide
Blogging is still one of the best ways to build an organic presence and attract people to your website. Whether you want to start a blog for a niche website or increase your company’s presence, content marketing is an affordable way to get results. In my 10 years as a freelance writer, I’ve written more […]
What is SEO Writing? Top Tips For Creating SEO-Friendly Content
Whether you’re a writer just starting or a business owner battling in a competitive space, one thing’s for sure: you need to know SEO copywriting. What is SEO writing? It’s a powerful marketing technique that combines SEO and copywriting to enhance organic visibility and turn casual readers into loyal, qualified leads. When combined correctly, SEO […]
5 Tell-Tale Signs Your Copy Was Written By AI
Tell me something; when did you last read your website? Not skim it or give it a quick scroll on your mobile, but actually read it? I’m talking about how a client would read your website. If you haven’t, leave this post for now and go do it. Trust me, you’ll thank me for it […]
AI Copy vs Human Copy: The 10 Round Showdown
AI is everywhere. It’s impossible to ignore it, and even though some of us roll our eyes at it, nobody can deny that it’s pretty damn impressive. Artificial intelligence is making it easier than ever to search for information, understand complex information, and get stuff done. I’ll be the first to admit that I use […]
Why You Shouldn’t Trust AI Detectors
A few weeks ago, I was working with a client. They needed website copy and asked me to create the service pages. So, I researched their competitors, got into their target audience’s heads, and created conversion-focused copy. Then the client came back to me. Here’s how it went: Client: I’ve run the copy through Originality […]
SEO For Small Business Owners: The Beginners Guide
Small businesses face a lot of competition, and trying to get your business seen and heard can feel like David battling Goliath. But, with the right SEO strategy, you can appear in the search engine results when people are actively seeking your products or services. In this guide, I’m going to cover some essential small […]
Social Media Marketing for Small Businesses: The Complete Guide
As a small business, you probably feel like you’re struggling to get seen and be heard. Social media for small businesses is one of the best ways to connect with your target audience, develop a consistent brand identity, and turn engagement into sales. In this guide, I’ll cover everything you need to know about social […]
How To Do A Website Audit: Step-By-Step
A website audit is a full check-up for your site. It looks at what’s happening behind the scenes (SEO and tech stuff), how your content’s performing, and how real people experience your site. The goal? To spot what’s slowing you down, hurting visibility, or leaking conversions. Your website might look fine…but is it doing its […]