How to Create a Brand Voice That Sets You Apart From Competitors
Traditional Branding Advice Is Exhausting. There, I Said It. Most brand voice advice is about being constantly present and amplifying your message. Sounds fine in theory, but in my many years of being a copywriter and messaging consultant, I know all too well that louder isn’t always better. In fact, if you’re anything like me […]
How to Write Meta Titles and Descriptions That Get Clicks
Your meta title and meta description are often the first version of your message someone sees, before they ever land on your site. They won’t do all the heavy lifting, but they shape the first impression and help someone decide: Is this relevant? Is this what I’m looking for? Is this worth clicking? Generic metadata […]
Service Page Copywriting: Insider Tips for More Enquiries
If your website doesn’t have a traffic problem, then it’s a conversion problem. Service page copywriting often gets overlooked for homepage copy, and that’s not good. Because every single service you offer should have a dedicated page to move potential clients through the decision making process and encourage them to stay on your website. I’ve […]
Homepage Copywriting: The Ultimate Guide
In this homepage copywriting guide you’ll: I’m also giving you: ⚡ Do This First: Fix Your Homepage in 5 Minutes Before we get into the full breakdown, let’s make an immediate improvement. Open your homepage. Don’t overthink this. Don’t scroll. Just look at the very first section. Because this is where most websites lose people […]
Therapist Marketing: How to Create an Online Counselling Directory Profile That Gets Clients
Here’s something nobody told you when you set up your online Counselling Directory website or Psychology Today profile: being qualified isn’t enough to get someone to click. Neither is being warm, understanding, or genuinely brilliant at your job. When someone is scrolling through a directory full of therapists — where every single profile is warm, […]