How Much Does Website Copywriting Cost? UK Guide
The average UK business can expect to spend anything from £700 to £3,500 for a full website rewrite, depending on the copywriter’s rates and the scope of your project. Experienced copywriters generally charge between £60-£100 and over an hour, but that doesn’t just include writing time; it also focuses on research, planning, edits, and revisions. […]
How to Create a Brand Voice That Sets You Apart From Competitors
Traditional Branding Advice Is Exhausting. There, I Said It. Most brand voice advice is about being constantly present and amplifying your message. Sounds fine in theory, but in my many years of being a copywriter and messaging consultant, I know all too well that louder isn’t always better. In fact, if you’re anything like me […]
How to Write Meta Titles and Descriptions That Get Clicks
Your meta title and meta description are often the first version of your message someone sees, before they ever land on your site. They won’t do all the heavy lifting, but they shape the first impression and help someone decide: Is this relevant? Is this what I’m looking for? Is this worth clicking? Generic metadata […]
Service Page Copywriting: Insider Tips for More Enquiries
If your website doesn’t have a traffic problem, then it’s a conversion problem. Service page copywriting often gets overlooked for homepage copy, and that’s not good. Because every single service you offer should have a dedicated page to move potential clients through the decision making process and encourage them to stay on your website. I’ve […]
Homepage Copywriting: The Ultimate Guide
In this homepage copywriting guide you’ll: I’m also giving you: ⚡ Do This First: Fix Your Homepage in 5 Minutes Before we get into the full breakdown, let’s make an immediate improvement. Open your homepage. Don’t overthink this. Don’t scroll. Just look at the very first section. Because this is where most websites lose people […]
Therapist Marketing: How to Create an Online Counselling Directory Profile That Gets Clients
Here’s something nobody told you when you set up your online Counselling Directory website or Psychology Today profile: being qualified isn’t enough to get someone to click. Neither is being warm, understanding, or genuinely brilliant at your job. When someone is scrolling through a directory full of therapists — where every single profile is warm, […]
AI SEO For Beginners: Why Optimising For AI is Essential
SEO is changing. I’ll say that again: changing. It’s not going away or no longer relevant (despite what you might see on social media). But the rise of artificial intelligence means that standard search engine optimization is no longer enough. AI SEO is becoming a must-have for businesses of all sizes. In 2026, 37% of […]
Marketing Northamptonshire: This is What Actually Works for Local Businesses
Marketing Northamptonshire businesses can feel like you’re juggling 7 different things at once, just waiting for everything to fall to the floor. It’s no secret that Northamptonshire is a fantastic place for business growth. Its proximity to London and diverse population means that solopreneurs, sole traders, SMEs, and agencies can all find their place here. […]
What Happens During Website Content Strategy Consulting?
Remember that moment when you finally pressed the publish button on your website? You sat back and waited for the visitors to flow in, but that didn’t happen. In many cases, that’s because you pressed publish without thinking about a website content strategy. Content strategies are often confused for content plans, but there’s a big […]
Small Business Copywriting: How to Write Copy That Wins More Customers
Do I need small business copywriting? You’ve probably asked yourself that loads of times. And the answer will always be a big fat YES. You absolutely need it, because as a small business, words and messaging are your secret weapon. They humanise your company, connect with your ideal customers, and increase the number of website […]